HorizonB helps companies evaluate, structure, and implement Bitcoin treasury strategies — protecting corporate reserves from debasement and strengthening the balance sheet for the long term.
Schedule a Conversation →Fiat currencies lose purchasing power every year. Cash reserves sitting in traditional treasury instruments are quietly eroding shareholder value — and most boards don’t have a plan for it.
Monetary debasement isn’t a forecast — it’s policy. Central banks expand the money supply while treasurers watch reserves shrink in real terms. Bitcoin offers a finite, decentralised alternative: a treasury asset with a fixed supply and no counterparty risk. Companies that recognise this early gain a structural advantage.
Bitcoin treasury strategy sits at the intersection of corporate finance, custody, governance, and executive conviction. HorizonB brings those disciplines together — helping companies evaluate Bitcoin, structure the right approach, and execute with institutional rigor.
Through our advisory work, podcast, and industry network, we connect clients to the people, frameworks, and operational knowledge required to move responsibly.
Frameworks for evaluating whether Bitcoin fits a company’s treasury mandate — including allocation sizing, accumulation approach, peer benchmarking, and the board-level questions that need to be answered before a first purchase.
Combined backgrounds in audit, corporate finance, and senior operational leadership — applied to balance sheet strategy, governance, and how a Bitcoin treasury decision is communicated to boards, shareholders, and investors.
Hands-on experience in institutional digital asset custody — covering custody architecture, operational controls, audit frameworks, and the risk discipline required to hold Bitcoin securely at corporate scale.
Direct access to the CEOs, CFOs, advisors, and operators shaping corporate Bitcoin adoption today — built through 95+ in-depth podcast conversations and active relationships across the space.
A clear path from initial evaluation to secure implementation and long-term treasury management.
From “Should we hold Bitcoin?” to “How do we hold it responsibly?”
We evaluate whether Bitcoin fits your treasury mandate — modeling liquidity, risk, allocation size, governance requirements, and board-level implications.
We guide the operational setup — covering custody architecture, exchange and provider relationships, internal controls, treasury policy, accounting coordination, and the client’s own execution planning.
We support leadership after implementation with portfolio monitoring, market intelligence, governance updates, stakeholder communication, and strategic treasury decisions.
We don’t just implement Bitcoin treasury strategies — we study them, challenge them, and help shape how they’re adopted.
Original research and frameworks on Bitcoin treasury strategy — designed for CFOs, boards, and finance leadership navigating adoption.
Keynotes, executive briefings, and private sessions that help leadership teams understand Bitcoin treasury strategy — and what it means for their balance sheet.
Hosted by Yves-André Graf & Quentin Yenni
Through 95+ episodes, we’ve built direct access to the CEOs, investors, and operators shaping corporate Bitcoin adoption.
A grounded conversation about your treasury, your objectives, and whether a Bitcoin strategy suits your balance sheet.